Beauty Content & Copywriting
ELEMIS - Copywriting across all areas of the business, including packaging, daily social, CRM, paid media, website, spa brochures, press materials, event signage and more.
Messiah & Eve - Brand manifesto and newsletters for the premium bodycare brand.
American Express - SEO branded content for the website's ‘Life with Amex’ section. Travel, spa and hotel features highlighting the rewards and benefits on offer to members.
Townhouse - Tone-of-voice consultancy, marketing and press materials, shade naming, blog content and more for the luxury nail salon brand.
NEOM Wellbeing - Black Friday and Christmas CRM emails for UK and US customers.
Beauty Bay - Product description pages for the retailer's new Christmas gift offerings.
Heights - Community newsletter and emails to promote the launch of the leading supplement brand's Magnesium+.
Facetheory - Supported with the major relaunch of this digital-first skincare brand. From TOV guides and PDPs to social and emails.
Sculpted By Aimee - SEO-optimised blogs for the award-winning makeup and skincare brand's website. Science driven, but with a friendly and conversational tone.
Stella McCartney Beauty - Producing regular SEO-informed blogs for the luxury beauty brand's global website, covering topics from ingredient spotlights to sustainability.
Elizabeth Arden -Tasked with writing a suite of sponsored advertorial content to support the commercial partnership between Elizabeth Arden and Sunday Times Style, for the launch of their HPR Retinol.
No7 - Creative copywriting for the brand's biggest skincare launch: Future Renew. Tasked with product and peptide naming, plus packaging and website copy.
Space NK - Naming and packaging copy for the leading retailer's new bath, body and candle collection.
Cultured Skincare - Web copy, social, product description pages and TOV consultancy for the pioneering new biome-based skincare brand, founded by the brains behind REN Skincare.
The Nue Co - Product description pages across supplements, skincare, and fragrance categories, reinforcing the brand's "health is an eco-system" mantra in a scientific yet approachable tone.
Nexxus - A suite of SEO-informed content tapping into specific search territories within the hair space.
Love Beauty & Planet - A suite of editorial content to establish the brand as a leader in Gen Z search for "clean beauty", improving Google rankings for an uplift in organic search traffic.
Dove - Commissioned, edited and wrote a suite of hair content for the brand's US site.
