American Express - Researched and wrote SEO branded content for the website's ‘Life with Amex’ section. Travel, spa, and hotel features highlighting the rewards and benefits on offer to Amex members. 

Townhouse - Tone-of-voice consultancy, marketing and press copywriting, shade naming, blog content, and more for the luxury nail salon brand.  

NEOM Wellbeing - Black Friday and Christmas CRM emails for both UK and US customers. 

Beauty Bay - Product description pages for the retailer's new Christmas gift offerings. 

Heights - Community newsletter, emails, and static ads to promote the launch of the leading supplement brand's Magnesium+. 

Facetheory - Supported with the major relaunch of this digital-first skincare brand. From TOV guides and PDPs to social and emails. 

Sculpted By Aimee - Tasked with writing SEO-optimised blogs for the award-winning makeup and skincare brand's website. Science driven, but with a friendly and conversational tone.

Stella McCartney Beauty - Producing regular SEO-informed blogs for the luxury beauty brand's global website, covering topics from ingredient spotlights to sustainability. 

ELEMIS - 360° campaign copywriting projects for the luxury spa brand's hero franchise and seasonal activity. Deliverables include web copy and content, display assets, email marketing, paid and organic social, display ads, and press materials.

Elizabeth Arden -Tasked with writing a suite of sponsored advertorial content to support the commercial partnership between Elizabeth Arden and Sunday Times Style, for the launch of their HPR Retinol.

No7 - Creative copywriting services for the brand's biggest skincare launch: Future Renew. Tasked with product and peptide naming, plus packaging and web copy.

Space NK - Naming and packaging copy for the leading retailer's new bath, body, and candle collection.

Cultured Skincare - Web copy, social, product description pages, and TOV consultancy for the pioneering new biome-based skincare brand, founded by the brains behind REN Skincare.

The Nue Co - Product description pages across supplements, skincare, and fragrance categories, reinforcing the brand's "health is an eco-system" mantra in a scientific yet approachable tone.

Nexxus - Delivered a suite of SEO-informed content to tap into specific search territories within the hair space.

Love Beauty & Planet - Helped to produce a suite of editorial content to establish the brand as a leader in Gen Z searches for "clean beauty", improving Google rankings for an uplift in organic search traffic.

Dove - Tasked with commissioning, editing and writing a suite of hair content for the brand's US site.