SCULPTED by Aimee - Tasked with writing SEO-optimised blogs for the award-winning makeup and skincare brand's website. Science driven, but with a friendly and conversational tone.

Stella McCartney - Producing regular SEO-informed blogs for the luxury beauty brand's global website, covering topics from ingredient spotlights to sustainability. 

ELEMIS - 360° campaign copywriting projects for the luxury spa brand's hero franchise and seasonal activity. Deliverables include web copy and content, display assets, email marketing, paid and organic social, display ads and press materials.

Elizabeth Arden X Sunday Times Style -Tasked with writing a suite of sponsored advertorial content to support the commercial partnership between Elizabeth Arden and Sunday Times Style, for the launch of their HPR Retinol.

No7 - Creative copywriting services for the brand's biggest skincare launch: Future Renew. Tasked with product and peptide naming, plus packaging and web copy.

SpaceNK - Naming and packaging copy for the leading retailer's new bath, body and candle collection.

Cultured Skincare - Web copy, social, product description pages and TOV consultancy for the pioneering new biome-based skincare brand, founded by the brains behind REN Skincare.

The Nue Co - Product description pages across supplements, skincare and fragrance categories, reinforcing the brand's "health is an eco-system" mantra in a scientific yet approachable tone.

Nexxus - Delivered a suite of SEO-informed content to tap into specific search territories within the hair space.

Love Beauty & Planet - Helped to produce a suite of editorial content to establish the brand as a leader in Gen Z searches for "clean beauty", improving Google rankings for an uplift in organic search traffic.

Romilly Wilde - Product press releases for  the biotech-powered skincare system, including ingredient breakdowns and clinical studies.

Dove - Tasked with commissioning, editing and writing a suite of hair content for the brand's US site (coming soon).