Beauty Editor & Copywriter
Clients include...
Why hire a copywriter?
“Having an exciting and innovative product or service means nothing if your marketing content doesn’t cut it. A skilled copywriter can subtly incentivise potential customers, and once they have your game-changing product in their hands, the rest is history. Struggling to pin down a consistent tone of voice for your brand? Worried your website copy isn't doing your business justice? Need press materials or SEO-informed content written by a beauty journalist of over 15 years? Let’s talk.”
A leading freelance beauty editor, copywriter and brand consultant, Cassie has over 15 years’ experience in the industry.
She recently provided creative copywriting services for No7's biggest skincare launch: Future Renew - tasked with product and peptide naming, plus packaging and web copy.
Former Beauty Editor at Cosmopolitan - the biggest young women's magazine media brand in the UK - she was responsible for devising and writing original content across both print and digital as part of a fully-integrated, omni-channel department.
Cassie works closely with a number of leading content agencies and household-name beauty brands including: Stella McCartney, Sculpted By Aimee, ELEMIS, Townhouse, NEOM, Beauty Bay, Dove, Nexxus, Love Beauty & Planet, No7, The Nue Co, Cultured Skincare, SpaceNK and American Express. She is equally at home working with smaller start-ups in need of creative consultancy and hard-working words.
The creative copywriting services she offers include:
? New brand and relaunch ideation
? Product naming and TOV guidance
? SEO-informed web content
? Product description pages
? Packaging copy
? Press materials
? Email marketing
? Paid and organic social
As a freelance journalist, she continues to write for titles including Vogue, Cosmopolitan, Glamour, Stella, The Telegraph, Fabulous, Hello!, Refinery29, Prima, Mail+, The Daily Express, Good Housekeeping, Elle, Red, Harper’s Bazaar, Get The Gloss and The Future laboratory.
Got a brief you want to discuss? Feel free to contact Cassie for an informal chat...