Beauty Editor & Copywriter

Clients include...

Why hire a copywriter?

“Having an exciting and innovative product or service means nothing if your marketing content doesn’t cut it. A skilled copywriter can subtly incentivise potential customers, and once they have your game-changing product in their hands, the rest is history. Struggling to pin down a consistent tone of voice for your brand? Worried your website copy isn't doing your business justice? Need press materials or SEO-informed content written by a beauty journalist of over 15 years? Let’s talk.”  

A leading freelance beauty editor, copywriter and brand consultant, Cassie has over 15 years’ experience in the industry.

She recently provided creative copywriting services for No7's biggest skincare launch: Future Renew - tasked with product and peptide naming, plus packaging and web copy.

Former Beauty Editor at Cosmopolitan - the biggest young women's magazine media brand in the UK - she was responsible for devising and writing original content across both print and digital as part of a fully-integrated, omni-channel department.

Cassie works closely with a number of leading content agencies and household-name beauty brands including: Stella McCartney, SCULPTED by Aimee, Elemis, Dove, Nexxus, Love Beauty & Planet, No7, The Nue Co, Cultured Skincare, SpaceNK and Romilly Wilde. She is equally at home working with smaller start-ups in need of creative consultancy and hard-working words.

The creative copywriting services she offers include:

💡 New brand and relaunch ideation
💡 Product naming and TOV guidance
💡 SEO-informed web content
💡 Product description pages
💡 Packaging copy 
💡 Press materials
💡 Email marketing 
💡 Paid and organic social

As a freelance journalist, she continues to write for titles including Vogue, Cosmopolitan, Glamour, Stella, The Telegraph, Fabulous, Hello!, Refinery29, Prima,  Mail+, The Daily Express, Good Housekeeping, Elle, Red, Harper’s Bazaar, Get The Gloss and The Future laboratory.

Got a brief you want to discuss? Feel free to contact Cassie for an informal chat...

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